MIKE FARNAN

As the CEO of Redstrike, Mike boasts a remarkable career spanning over two decades in sports marketing. His pivotal role as the Managing Director of Manchester United International marked the zenith of the club's success, orchestrating a meteoric rise in popularity across the Middle East, Asia, and Oceania. Mike's strategic skillset was instrumental in shaping MUFC's commercial strategy, propelling the club to unprecedented heights. His visionary approach not only solidified Manchester United's global footprint but also strategically positioned the club as a powerhouse in the sports industry.

Among his notable achievements, Mike served as the International Group Marketing Director for Jordan F1 from 2002 to 2005, contributing significantly to the team's marketing endeavours. Subsequently, he assumed the role of International Group Marketing and Commercial Consultant at Williams Racing from 2005 to 2007, further adding to his diverse portfolio of accomplishments.

In addition to his illustrious tenure at Manchester United, Mike has graced Senior Executive roles at esteemed clubs such as Sunderland AFC and Sheffield United FC. His influence extends beyond clubs, as he has made impactful contributions to the sports industry through his role at World Sports Solutions. Mike's journey is not just a timeline of positions; it's a narrative of strategic brilliance, transformative leadership, and a relentless commitment to excellence in the dynamic realm of sports marketing.

SIMON BYTHEWAY

Simon is a seasoned and forward-thinking commercial operator, elevating industries with his exceptional success in sports, entertainment, and technology. His expertise transcends conventional boundaries, reshaping industry standards with innovative approaches. Simon's profound understanding of global sport, both on and off-field, sets him apart, navigating the complex sports industry with finesse.

Driven by a genuine passion for sports development, Simon recognises the symbiotic relationship between elite competition and grassroots engagement. His strategy goes beyond revenue generation, aiming to foster financial success and increased grassroots participation. Collaborating with governing bodies, iconic venues, esteemed clubs, and major events, Simon's impactful journey includes landmarks with FIFA, The FA, Formula 1, and the London Olympics of 2012.

Simon's success lies in bridging the gap between rights holders and global brands. Through innovative solutions, he connects with industry giants like Telefonica, Citibank, Bank of America, Cisco, AB-InBev, and Coca Cola, maximizing fan engagement and elevating revenue generation. In essence, Simon's journey is a testament to his unwavering commitment to shaping the future of sports through integration of innovation, expertise, and a profound understanding of the industry's dynamics.

MIKE HALL-TAYLOR

A seasoned global commercial professional and visionary entrepreneur, Michael boasts over 25 years of international expertise collaborating with esteemed corporations, renowned brands, and prominent sports entities. His illustrious career includes the establishment of two highly successful international sports marketing agencies in the UK and New Zealand, both achieving multimillion-dollar turnovers. During his impactful tenure as the Marketing Director for the Jordan Formula One team, spanning five years, Michael demonstrated exceptional acumen in revenue generation, successfully securing an impressive $120 million annually. In this role, he not only led strategic communications initiatives but also played a pivotal role in shaping and developing the brand.

Michael's leadership extended to the oversight and management of 'Jordan Brand Ltd,' a global entity specializing in a diverse range of offerings, including clothing, energy drinks, and various services. His influence transcended borders, showcasing his ability to navigate and thrive in the global market. Beyond Formula One, Michael collaborated with the Emirates Team NZ during the 34th and 35th America’s Cups, contributing significantly to securing key sponsorships from industry giants such as Nespresso and Dell. His strategic prowess also played a vital role in crafting compelling business cases for government funding in New Zealand, further highlighting his multifaceted skill set and impactful contributions.

CATHAL HENEGHAN

Meet Cathal [Cahal], a visionary digital leader at the helm of revolutionizing Redstrike’s branding in the digital era. With a dynamic background in digital marketing and a relentless passion for technology and sports, he brings a wealth of expertise and knowledge to the table. His journey in the digital realm spans over a decade, marked by pioneering efforts in leveraging cutting-edge technologies to redefine the digital landscape.

Fuelled by a deep understanding of consumer behaviour and market trends, Cathal specializes in crafting immersive digital experiences that captivate audiences. His strategic acumen, combined with a keen eye for innovation, has propelled him to the forefront of his industry, where he continues to push boundaries and challenge the status quo.

As CDO at Redstrike, he is on a mission to transform the way sports brands engage with fans, athletes, and partners. Leading a team of digital disruptors, he orchestrates seamless integration of technology, data-driven insights, and creative storytelling to elevate brand presence and drive meaningful connections.

In the ever-evolving landscape of sports branding, Cathal is not just a leader but a trailblazer, embracing emerging technologies like Web3, blockchain to unlock new opportunities and redefine the playbook. His commitment to high standards, coupled with an dedication to pushing the boundaries of digital innovation, makes him a driving force in shaping the future of sports branding.

JASON ROTH

Accomplished executive with over 25 years of experience in Private Equity, specialising in the Motorsport and Consumer Packaged Goods sectors. Renowned for co-founding and leading companies to significant growth and successful exits, with expertise in strategic leadership, business development, and regulatory compliance. Possesses an extensive background in Motorsport, having held diverse roles including driver, team manager, and manager of global sponsorships and partnerships, spanning categories from Karting to Formula 1.

During his career, he co-founded Next Frontier Holdings Inc Group, where he served as Chief Strategy Officer, Director of M&A, and Board Member. He successfully managed over 20 acquisitions, including Benuvia Therapeutics, driving strategic growth and expansion.

As CEO of Ackrell SPAC I Inc., he raised a feeder fund, led a top-performing IPO in 2020, and executed a major transaction valued at nearly $1 billion with Blackstone Products, demonstrating strong leadership in the SPAC space.

As Co-Founder, CEO, and Chairman of Mile High Labs, he raised over $100 million in capital, achieving rapid revenue growth from £6 million to over £10 million per month within a year, showcasing his ability to scale businesses effectively.

GAVIN O’LUANAIGH

With two decades of expertise in sports marketing, Gavin specializes in facilitating the market activation of large corporations within Asian territories. He held the esteemed position of Head of Marketing at Total Sports Asia, a premier agency in the field. Gavin's professional journey includes collaborations with esteemed blue-chip brands, such as Gillette, Carlsberg, Toyota, Coca Cola, and Nestle. His involvement extends to strategic ventures with prominent English Premier League Football Clubs, including Tottenham Hotspur FC, Liverpool FC, and West Ham United.

Currently, at Redstrike Asia, Gavin spearheads campaigns for major Asian brands, leveraging the appeal of the latest football superstars participating in the Saudi Pro-League. This presents a significant opportunity for Saudi Arabia to forge a mutually beneficial partnership with the expansive Asian market. In addition to ongoing initiatives, Redstrike Asia is actively engaged in the development of an innovative soccer academy and multisport destination situated in Selangor, Malaysia. Gavin's strategic vision and extensive experience underscore his impactful contributions to the dynamic intersection of sports, marketing, and business development.

ADAM BROWN

In 2005, Adam made a significant move to South Africa to spearhead a team entrusted with the comprehensive management of crucial aspects-ticketing, accommodation, tour operator program, IT solutions, and hospitality for the prestigious 2010 FIFA World Cup™. Operating at a strategic level, he collaborated closely with FIFA, the local organising committee, and government entities, assuming a pivotal role in crafting and executing the overall strategy, planning, and successful delivery of the 2010 FIFA World Cup™. Adam's expertise extends beyond a single event; he has consistently excelled in pivotal roles at four FIFA World Cups and three Ryder Cups. His contributions span diverse domains, including ticketing, accommodation, transport, logistics, IT solutions, and hospitality, showcasing a robust track record in managing large-scale international sporting events. Building on this wealth of experience, Adam has recently been at the forefront of notable ventures. Notably, he played a key role in orchestrating the Kyalami 9-Hour race in Johannesburg and successfully executed the World Volleyball Championships in Cape Town. Adam's unwavering commitment and proficiency underscore his valuable contributions to the dynamic landscape of sports event management.

PHIL BRADY

Born in 1968 with a blend of German and Lebanese heritage, brings over 35 years of diverse experience across various sectors to his new role. Holding a master’s degree in business, Phil has made significant contributions to industries including medical, telecommunications, automotive, and entertainment. His journey encompasses pivotal roles at esteemed organizations such as AstraZeneca France, collaborations with Nokia, and driving marketing innovations at Jaguar Land Rover and BMW Group Saudi Arabia.

Before establishing VENCAP, a leading consultancy group specializing in venture capital and private equity, Phil directed Gravity DMCC in the UAE, showcasing his dedication to building and nurturing projects from inception. With an extensive tenure spanning over 30 years in Saudi Arabia and the GCC, he possesses deep insights into the nuances of regional markets.

As the newly appointed CEO of Restrike Arabia, headquartered in Riyadh, Phil is poised to leverage his vast experience and comprehensive understanding of the business landscape to further the company's mission in the sports entertainment industry. His enthusiasm, strategic approach, and energy are pivotal in steering Restrike Arabia towards innovation and excellence, ensuring sustained growth and its continued prominence in the global sports arena.

SHERMAN FAULKNER

An architect with over three decades of experience, boasts a wealth of international expertise spanning the hospitality, entertainment, commercial, institutional, and retail sectors. His versatile skill set covers planning, design, construction, development, operations, and management, contributing significantly to the industry's advancement.

Formerly serving as the CEO of Falconer International, LLC in Saudi Arabia, he has showcased exceptional leadership and strategic acumen. His roles as General Manager of Al Shallal Theme Park in Jeddah and Vice President of Business Development and Operations for Illusion Middle East under the King Faisal Foundation underscore his adeptness in navigating business operations and development across the Middle East and North Africa (MENA) region.

During his tenure at Disney Imagineering, he played a pivotal role in the show design of major attractions and facilities for Tokyo Disneyland in Japan and EPCOT Center at Walt Disney World in Florida. He has authored numerous business plans and feasibility studies, demonstrating his commitment to strategic vision and successful project management.

Beyond entertainment and hospitality, he has made significant contributions to commercial, residential, and mixed-use real estate developments. His work encompasses franchise development, branding, conceptual master planning, engineering oversight, and environmental impact assessments, addressing critical issues such as biodiversity and land-use programming.