A seasoned global commercial professional and visionary entrepreneur, Michael boasts over 25 years of international expertise collaborating with esteemed corporations, renowned brands, and prominent sports entities. His illustrious career includes the establishment of two highly successful international sports marketing agencies in the UK and New Zealand, both achieving multimillion-dollar turnovers. During his impactful tenure as the Marketing Director for the Jordan Formula One team, spanning five years, Michael demonstrated exceptional acumen in revenue generation, successfully securing an impressive $120 million annually. In this role, he not only led strategic communications initiatives but also played a pivotal role in shaping and developing the brand.

Michael’s leadership extended to the oversight and management of ‘Jordan Brand Ltd,’ a global entity specializing in a diverse range of offerings, including clothing, energy drinks, and various services. His influence transcended borders, showcasing his ability to navigate and thrive in the global market. Beyond Formula One, Michael collaborated with the Emirates Team NZ during the 34th and 35th America’s Cups, contributing significantly to securing key sponsorships from industry giants such as Nespresso and Dell. His strategic prowess also played a vital role in crafting compelling business cases for government funding in New Zealand, further highlighting his multifaceted skill set and impactful contributions.