As the CEO of Redstrike, Mike boasts a remarkable career spanning over two decades in sports marketing. His pivotal role as the Managing Director of Manchester United International marked the zenith of the club’s success, orchestrating a meteoric rise in popularity across the Middle East, Asia, and Oceania. Mike’s strategic skillset was instrumental in shaping MUFC’s commercial strategy, propelling the club to unprecedented heights. His visionary approach not only solidified Manchester United’s global footprint but also strategically positioned the club as a powerhouse in the sports industry.

Among his notable achievements, Mike served as the International Group Marketing Director for Jordan F1 from 2002 to 2005, contributing significantly to the team’s marketing endeavours. Subsequently, he assumed the role of International Group Marketing and Commercial Consultant at Williams Racing from 2005 to 2007, further adding to his diverse portfolio of accomplishments.

In addition to his illustrious tenure at Manchester United, Mike has graced Senior Executive roles at esteemed clubs such as Sunderland AFC and Sheffield United FC. His influence extends beyond clubs, as he has made impactful contributions to the sports industry through his role at World Sports Solutions. Mike’s journey is not just a timeline of positions; it’s a narrative of strategic brilliance, transformative leadership, and a relentless commitment to excellence in the dynamic realm of sports marketing.