In 2005, Adam made a significant move to South Africa to spearhead a team entrusted with the comprehensive management of crucial aspects-ticketing, accommodation, tour operator program, IT solutions, and hospitality for the prestigious 2010 FIFA World Cup™. Operating at a strategic level, he collaborated closely with FIFA, the local organising committee, and government entities, assuming a pivotal role in crafting and executing the overall strategy, planning, and successful delivery of the 2010 FIFA World Cup™. Adam’s expertise extends beyond a single event; he has consistently excelled in pivotal roles at four FIFA World Cups and three Ryder Cups. His contributions span diverse domains, including ticketing, accommodation, transport, logistics, IT solutions, and hospitality, showcasing a robust track record in managing large-scale international sporting events. Building on this wealth of experience, Adam has recently been at the forefront of notable ventures. Notably, he played a key role in orchestrating the Kyalami 9-Hour race in Johannesburg and successfully executed the World Volleyball Championships in Cape Town. Adam’s unwavering commitment and proficiency underscore his valuable contributions to the dynamic landscape of sports event management.