By DAVID COVERDALE, 17TH Of April 2019.
PREMIER LEAGUE clubs are in talks about ground-breaking deal to use kids’ shirts help campaign against childhood obesity.
Teams sponsored by betting firms are banned from carrying company’s branding on junior replica tops or youth team kits. And Sun Sport has learned of a proposal to sell that unused shirt space to promote a societal issue instead — with any money made going to charitable foundations. Nine Premier League sides are sponsored by gambling companies — Bournemouth, Burnley, Crystal Palace. Everton. Fulham, Huddersfield, Newcastle, West Ham and Wolves. A number of those, as well as clubs in the EFL — 17 Championship teams have betting logos on their shirts — could sign up for the innovative scheme.
Redstrike, the sports consultancy company behind the project, have approached firms who are actively tackling the rise of childhood obesity and promoting healthy eating. Currently, most clubs with betting sponsors leave a blank space on kids’ shirts where the gambling logo would usually be placed. Of those nine top-flight teams, only two have utilised junior tops for advertising — Palace have a deal with energy suppliers Utilita and Wolves promote IT firm Silverbug.
Redstrike marketing director Harry Burch said: “We see this as a fantastic opportunity to put some really positive messaging on there. “The first one we’re looking at is childhood obesity and the challenges around healthy eating that many families face.”