Simon is a seasoned and forward-thinking commercial operator, elevating industries with his exceptional success in sports, entertainment, and technology. His expertise transcends conventional boundaries, reshaping industry standards with innovative approaches. Simon’s profound understanding of global sport, both on and off-field, sets him apart, navigating the complex sports industry with finesse.

Driven by a genuine passion for sports development, Simon recognises the symbiotic relationship between elite competition and grassroots engagement. His strategy goes beyond revenue generation, aiming to foster financial success and increased grassroots participation. Collaborating with governing bodies, iconic venues, esteemed clubs, and major events, Simon’s impactful journey includes landmarks with FIFA, The FA, Formula 1, and the London Olympics of 2012.

Simon’s success lies in bridging the gap between rights holders and global brands. Through innovative solutions, he connects with industry giants like Telefonica, Citibank, Bank of America, Cisco, AB-InBev, and Coca Cola, maximizing fan engagement and elevating revenue generation. In essence, Simon’s journey is a testament to his unwavering commitment to shaping the future of sports through integration of innovation, expertise, and a profound understanding of the industry’s dynamics.